
Case Study Amicable Settlement of a SAR 9 Million Promissory Note Dispute and Cancellation of Enforcement Orders Against a Guarantor...
Atyar Advocates and Legal Consultants represented a foreign medical company and its Saudi commercial agent in a dispute involving trademark infringement, commercial reputation, and criminal liability.The dispute arose after the opposing party registered a similar trademark, filed complaints against the client, and made defamatory allegations affecting its products and business reputation. Atyar provided legal advice and represented the client before the Criminal Court in Riyadh, Public Prosecution, Ministry of Commerce, and Saudi Food and Drug Authority.After two rounds of litigation and reconsideration, the firm secured a final judgment sentencing the opposing party to imprisonment for defamation and harm to the client’s commercial reputation.
Sale, marketing, and importation of medical products
Defamation and commercial reputation dispute connected with a trademark
No direct contractual relationship
Criminal Court, Public Prosecution, Ministry of Commerce, and Saudi Food and Drug Authority
Approximately 2 years
Final imprisonment judgment against the offending party and dismissal of the allegation made against the client
The dispute arose after the opposing party registered a trademark in Saudi Arabia similar to the mark associated with the client’s medical products, then filed complaints and made allegations that the client’s products were counterfeit. The opposing party also contacted the client’s customers and business partners, urging them to stop dealing with the client and threatening legal action, which negatively affected the client’s commercial reputation and relationships.After being instructed, Atyar Advocates and Legal Consultants handled the matter from commercial, criminal, and regulatory perspectives, including complaints before the relevant authorities and criminal proceedings before the Criminal Court in Riyadh. Following an initial judgment that was overturned on appeal, the firm renewed its pleadings and evidence before a new judicial circuit and obtained a final judgment sentencing the defendant to imprisonment for defamation and damage to reputation.
Trademark Dispute
Defamation & Reputational Harm
Medical products
Kingdom of Saudi Arabia
The matter focused on protecting the client’s commercial reputation and products against defamatory statements, allegations of counterfeit products, and complaints arising from a trademark dispute. The legal team distinguished the trademark issues from the potential criminal liability for defamation and reputational harm, while addressing related regulatory matters concerning medical products.
The work included trademark review, regulatory assessment, and developing a legal strategy for the compensation claim.
Reviewing the dispute arising from registration of a trademark similar to the mark associated with the client’s products.
Assessing the effect of statements, correspondence, and allegations on the client’s standing before customers and traders.
Handling the regulatory aspects connected with the marketing and importation of the products involved in the dispute.
Defending the client against allegations relating to the use of the trademark and marketing of the products.
Establishing the facts forming the basis of the criminal claim against the offending party.
Conducting the case before the Criminal Court through to a final judgment imposing imprisonment.
The opposing party had registered a similar trademark before the competent authorities, creating an additional layer of complexity in defending the client’s position.
It was necessary to distinguish the trademark dispute from the separate question of whether the opposing party’s conduct amounted to unlawful defamation and disparagement.
The consequences of the dispute extended beyond legal proceedings and affected the client’s commercial relationships and the willingness of customers to continue dealing with it.
The matter required coordinated legal work before the Criminal Court, Public Prosecution, Ministry of Commerce, and Saudi Food and Drug Authority.
After the initial judgment was issued in the client’s favour, it was overturned on appeal and the case was remitted for reconsideration before a different judicial circuit.
The opposing party relied on the existence of the trademark dispute as justification for its conduct, requiring the legal team to establish that the existence of a trademark dispute did not justify defamatory or disparaging conduct.
The legal team distinguished the rights and issues associated with the trademark from the separate acts of defamation, disparagement, and reputational harm.
Letters, notices, and communications sent to the client’s customers were reviewed and organised to establish their content and impact.
The firm handled complaints filed against the client and worked to secure dismissal of allegations relating to the marketing of the products.
A comprehensive criminal case was prepared to establish the defamatory conduct, the resulting harm, and the basis for punishment.
After reversal, the legal team renewed its pleadings before the new circuit and relied on evidence supporting the defamation claims.
The firm continued to manage the proceedings until a new judgment was issued sentencing the defendant to imprisonment and the judgment became final
Providing advice concerning the trademark dispute, defamation, commercial reputation, and regulatory complaints.
Analysing the facts, documents, legal positions, and procedural options affecting the client.
Representing and pleading on behalf of the client before the Criminal Court in Riyadh.
Preparing claims, defence memoranda, responses, and legal submissions required throughout the proceedings.
Representing the client before the Ministry of Commerce, Public Prosecution, and Saudi Food and Drug Authority.
Managing the commercial, regulatory, and criminal aspects through to final judgment.
The existence of a trademark dispute does not, by itself, give either party the right to engage in defamation, disparagement, or conduct that unlawfully damages the reputation of the other party outside the proper legal channels.Allegations concerning the authenticity of products or the legitimacy of a trader may create legal consequences beyond the underlying trademark dispute, particularly where those allegations are communicated to customers, distributors, or other market participants and cause them to discontinue commercial dealings.Where commercial, criminal, and regulatory issues overlap, an effective legal strategy requires each issue to be identified separately and pursued before the appropriate authority.
Atyar Advocates and Legal Consultants advises on disputes involving the intersection of trademark rights, commercial reputation, and criminal liability.The firm’s services include protecting trademark-related rights, handling regulatory complaints, representing clients before the Public Prosecution and criminal courts, and managing claims involving defamation, disparagement, and damage to commercial reputation.The firm also advises on matters involving food and drug regulation, standards and specifications, criminal procedure, penalties, and commercial disputes involving products and trademarks..

Founder and Managing Partner, and an expert in the judiciary, legal practice, arbitration, and university education, with more than 25 years of combined experience.

Partner specialising in administrative contracts, investment, and litigation, with extensive experience in administrative and commercial cases.

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If your company is facing a dispute involving a trademark, defamation, reputational harm, or complaints affecting its products and customers, Atyar Advocates and Legal Consultants provides legal advice, legal studies, and representation before regulatory authorities, the Public Prosecution, and competent courts.
سواء كنت فردًا تبحث عن تمثيل قانوني موثوق أو شركة تحتاج إلى دعم قانوني متخصص، نحن في شركة أطيار للمحاماة والاستشارات القانونية جاهزون لمساعدتك. دعنا نكون شريكك القانوني في كل خطوة، بخبرة تتجاوز 23 عامًا في الأنظمة السعودية.
القانون التجاري والشركات
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القانون المالي والمصرفي
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